Brand Statement
For Creative Minds
What is the purpose of money?
To buy things. To live our daily lives. To survive.
While none of these answers is wrong,
we believe the true purpose of money is for self-fulfillment.
People often use the term well-being to mean happiness.
The happier a person is, the more he or she will strive to excel.
And that requires money.
In other words, money is a tool to expand the possibilities that life has to offer.
Today, more than ever before, we must consider how to use
the money we have accumulated.
That is why we at Monex
are working even harder to empower individuals.
We are going beyond the traditional frameworks of finance and
pursuing new businesses to support Creative Minds on their journey through life.
Utilizing the latest technologies such as blockchain,
we are expanding our operations into the metaverse and creating new services
that enable people to design their lifestyles in a positive, sound, and fair manner
– all so that individuals can optimize their lifetime balance sheet.
Monex Group, forging a dynamic partnership with our customers,
to make their vision a reality.
Brand Symbol
Monex Group, Inc. dates back to the launch of Monex, Inc. in 1999, the origin of the Group. The brand symbol, a human who draws a big circle using both hands standing firmly on the ground, represents “a human-centric network of money.”
In 2023, the brand symbol was renewed to adapt to changes in the internal and external environment under the new executive structure and to achieve sustainable, long-term growth for the Group.
The brand symbol was designed by Shin Matsunaga
Matsunaga was born in Tokyo in 1940. After completing the department of design at Tokyo University of the Arts in 1964, he worked in the advertising division of Shiseido Co., Ltd. In 1971, he founded Shin Matsunaga Design Inc.
His major works include the summer campaigns for Shiseido, a series of Peace posters, corporate identity (CI) designs for Benesse Holdings, Inc., ISSEY MIYAKE and The National Museum of Western Art in Tokyo. Package designs for Scottie tissue, Can Chu-Hi beverage , the French cigarette brand “Gitanes” (finishing 1st in an international competition) , Shiseido , “uno” men’s cosmetics, etc. His creative activities also cover a range of other fields, such as drawings, sculptures and monuments.
He has received numerous awards, including the Tokyo Art Directors Club (ADC) Award, the Mainichi Design Award, Gold Medal and Honorary Award at the International Poster Biennale in Warsaw, the Education Minister’s Art Encouragement Prize for Freshman, the Yamana Prize of the Japan Advertising Federation Awards, the Medal with Purple Ribbon from the Japanese Government, the Yusaku Kamekura Design Award and the Order of the Rising Sun, Gold Rays with Rosette from the Japanese Government.
He is a member of the Alliance Graphique Internationale (AGI), a member of the Tokyo Art Directors Club (ADC), a director of the Japan Graphic Designers Association Inc. (JAGDA) and a member of the Japan Design Committee.
